Category: Trade Magazine Advertisements

Sponsor Magazine Print Advertisement – April 1959

by jjtreese, posted in Advertisements, Call Letter, Pennsylvania, State, Trade Magazine Advertisements, WSBA

Attracting national advertising dollars was a cornerstone of WSBA’s revenue. There were many publications and magazines in the twentieth century that served national advertising buyers. One such publication was Sponsor Magazine. In this exhibit we present a full-page advertisement for WSBA from the April 25th, 1959 edition announcing their partnership with national representative Robert E. Eastman & Co. It’s interesting to note that in 1959, the York-Lancaster-Harrisburg market was ranked 27th in the United States, compared to number 43 in 2022.

Sponsor Magazine Print Ad – April, 25th, 1959

WSBA Trade Publication Advertisement – Radio Annual Advertisement 1943

by jjtreese, posted in Advertisements, Trade Magazine Advertisements

In the early days of radio, attracting national advertising accounts could make up a large portion of a radio station’s annual revenue. Radio stations were typically represented by national advertising firms that would broker advertising contracts for individual radio stations.

This advertisement was published in Radio Annual, a directory of all radio stations in the country. The directory would provide basic information on each radio stations including details such as, power, network affiliations and the names and roles of the station’s management team. These directories also sold advertising and radio stations could pay to include more specific messaging that would help to entice an advertiser to spend money in their market.

This advertisement from the 1943 edition of Radio Annual is promoting the wide audience that WSBA served. It’s interesting to point out that this advertisement was prior to WSBA gaining nighttime authorization in 1949 with its move to 910kc.