Used in sales presentations, the radio station coverage map was a visual way to show the size of the potential audience a radio station had. Presented here is a WSBA coverage map from July of 1966.
WSBA Coverage Map – July 1966
Category: Marketing
“6 Minutes” – WSBA AM&FM Audio Sales Presentation – 1977
One way to get in front of prospective advertisers is through the U.S. Postal Service. In 1977 a special mailing was created that delivered the sounds of WSBA AM & FM to the mailboxes of businesses across Central Pennsylvania.
For this mailing, a special program called “6 Minutes”, a take-off of CBS’s “60 Minutes” program, was created and pressed into flexible records that could be easily mailed. These records were very similar to the promotional records distributed by Time-Life and Longines Symphony to promote their mail order record sales.
The program starts with an overview of the format and music of WSBA-FM with a mention of Marshall Passamore and listener clips, then transitions into WSBA-AM with a variety of short clips including WSBA personality Johnny Andrews, news and some listener testimonials.
In this exhibit we present “6 Minutes”.
Audio Exhibit
“6 Minutes” A WSBA AM&FM Sales Presentation – 1977
Susquehanna Plaza Studios Brochure – April 1976
“Welcome to one of the most complete broadcasting facilities in America…”
In this exhibit we present an informative brochure provided to visitors of the new studio facilities of WSBA-AM & FM at 5989 Susquehanna Plaza Drive. This brochure offered visitors an overview of the programming features of each station, a little history and a rundown of the technical specs of each of the new “state-of-the-art” studios.
WSBA Facts – 1943
From the publication Radio Annual we present a rundown of some high level facts about WSBA. This publication was prepared and distributed as a directory for the broadcasting and advertising industries of all management positions at radio stations around the country.
WSBA Advertising Rate Card #23 – April 1st, 1976
How much did it cost to advertise on WSBA back in 1976? The following rate card dictated the cost of airtime for individual dayparts and program lengths and applied to local advertisers.
Check out the back page where all of the Susquehanna Radio Corp. properties at the time are listed.
