In this exhibit, we present a thirty-second television advertisement from November of 1978, promoting WSBA broadcasting of horse racing results.
VIDEO EXHIBIT
WSBA-AM Race Promo Television Advertisement – November 1978
Category: Advertisements
Sponsor Magazine Print Advertisement – April 1959
Attracting national advertising dollars was a cornerstone of WSBA’s revenue. There were many publications and magazines in the twentieth century that served national advertising buyers. One such publication was Sponsor Magazine. In this exhibit we present a full-page advertisement for WSBA from the April 25th, 1959 edition announcing their partnership with national representative Robert E. Eastman & Co. It’s interesting to note that in 1959, the York-Lancaster-Harrisburg market was ranked 27th in the United States, compared to number 43 in 2022.
“Display WSBA” Contest Television Advertisement – January 1979
The new year brought a new sticker promotion to WSBA in 1979. With this contest all WSBA stickers were in play. If you were spotted by the 910 mobile you could be instantly awarded a prize. In this exhibit, we present a television commercial created to spread the word about the “Display WSBA” contest.
VIDEO EXHIBIT
“Display WSBA” Sticker Contest Television Commercial – January 1979
“Stick With WSBA” Sticker Promotion Television Commercial – August, 1978
In this exhibit we head back to 1978 as WSBA was promoting their bumper sticker contest. Listeners could pick up a WSBA bumper sticker at a location mentioned on their air and display their sticker (or many stickers in some cases) where they could be spotted by the WSBA team. The grand prize for 1978 was a boat and trailer values at around $7,000.
VIDEO EXHIBIT
“Stick With WSBA” Contest Promotional Television Spot – August, 1978
WSBA Weekday Line-Up Television Commercial – 1979
In this exhibit we go back to 1979 for a commercial spot produced for WSBA promoting the weekday on-air line-up.
VIDEO EXHIBIT
WSBA Generic Television Promotional Spot – 1979
WSBA SportsTalk – Special Guest Richie Ashburn – December 6th 1983
WSBA’s Barry Bickhart welcomes Philadelphia Phillies play-by-play announcer and future baseball hall of famer Richie Ashburn to the SportsTalk program. Listen as Richie takes calls from the listeners in WSBALand.
AUDIO EXHIBIT
WSBA SportsTalk with Barry Bickhart and Special Guest Richie Ashburn – December 6th, 1983
WSBA Trade Publication Advertisement – Radio Annual Advertisement 1943
In the early days of radio, attracting national advertising accounts could make up a large portion of a radio station’s annual revenue. Radio stations were typically represented by national advertising firms that would broker advertising contracts for individual radio stations.
This advertisement was published in Radio Annual, a directory of all radio stations in the country. The directory would provide basic information on each radio stations including details such as, power, network affiliations and the names and roles of the station’s management team. These directories also sold advertising and radio stations could pay to include more specific messaging that would help to entice an advertiser to spend money in their market.
This advertisement from the 1943 edition of Radio Annual is promoting the wide audience that WSBA served. It’s interesting to point out that this advertisement was prior to WSBA gaining nighttime authorization in 1949 with its move to 910kc.
WSBA Now On The Air – York Gazette & Dispatch September 2nd 1942
