Category: State

5989 Susquehanna Plaza Drive – Real Estate Brochure – 2021

by jjtreese, posted in Call Letter, Facilities, Pennsylvania, State, Studios, WSBA

In 2021, Cumulus Media made the decision to place WSBA’s studio building at 5989 Susquehanna Plaza Drive up for sale. A combination of high maintenance costs for the aging structure, technological advances in broadcasting, Covid-era work from home policies and high real estate values led to the decision to consolidate the radio stations with their existing Harrisburg cluster.

This property was the broadcast center for the Cumulus stations of York and Lancaster and was home to WSBA, WARM 103, 96.1 SOX, I-105, WIOV-AM and ESPN 1440. Around the time of this property listing, WIOV-AM and ESPN 1440 were sold.

By late 2021 administrative, sales and radio operations had been moved and the process of emptying the building began. We were given the opportunity to visit during this period. You can see an extensive collection of photographs from our visit HERE.

In early 2022 the build was sold and new owners took possession ending 47 years of broadcast history at this location.

In this exhibit, we present the sales brochure put together by Cushman & Wakefield, the real estate firm representing the sale. This document includes color photos, building statistics as well as floor maps of the facility.

Cushman & Wakefield Real Estate Brochure – 5989 Susquehanna Plaza Drive, 2021

Aircheck – Wayne Trout WSBA December 4th, 1962

by jjtreese, posted in Airchecks, Call Letter, News, Pennsylvania, Personalities, State, WSBA
Wayne Trout Record Hop Ad (The Gazette & Daily) January 12th, 1962

In this exhibit we present a rare aircheck of Wayne Trout from around 2:45pm to 3:00pm on December 2nd, 1962. This recording also includes a “WSBA First News First” newscast featuring Charles Frederick.

Wayne Trout Appearance Ad (Intelligencer Journal) March 17th, 1962

AUDIO EXHIBIT

WSBA – Wayne Trout Aircheck with Charles Frederick Newscast – December 4th, 1962

VIDEO: Ed Lincoln’s Farewell – WGAL News Story; October 7th, 1992

by jjtreese, posted in Call Letter, Facilities, In The News, Pennsylvania, Personalities, State, Studios, TV News Stories, WSBA

In the history of WSBA few people could claim the tenure that Ed Lincoln had. Ed started at WSBA way back in 1951 staying with the station for a total of 41 years. In this exhibit, we present a news story written and voiced by reporter Sean Young and broadcast by WGAL-TV in Lancaster marking Ed Lincoln’s final broadcast. This is a rare and very interesting look into the WSBA control room when records were still being played. There are also some memorable names including Jim Horn, Jack Malloy and Curt Hart among others.

Let’s go back to October 7th, 1992 to say goodbye to WSBA Legend, Ed Lincoln.

VIDEO EXHIBIT

WGAL-TV – “Farewell Ed” Ed Lincoln Says Goodbye To WSBA – October 7th, 1992

VIDEO: Breakfast with Ralphie – March 27th, 1994

by jjtreese, posted in Call Letter, Pennsylvania, State, Videos, WSBA

This exhibit provides a rare look at a live broadcast with WSBA morning man Ralph Lockwood from March 27th, 1994. “Breakfast with Ralphie” is on-the-road in downtown York at Sparky’s News with York Mayor Charlie Robertson and Accuweather’s Elliot Abrams. The video begins with Dave Russell back at the station handing off to Ralph who along with Mayor Robertson entertains the audience with a series of Irish sing-alongs.

Not only will you see the WSBA mobile unit but this video has a surprise ending as someone ends up in handcuffs!

VIDEO EXHIBIT

WSBA’s “Breakfast with Ralphie” March 17th, 1994

Sponsor Magazine Print Advertisement – April 1959

by jjtreese, posted in Advertisements, Call Letter, Pennsylvania, State, Trade Magazine Advertisements, WSBA

Attracting national advertising dollars was a cornerstone of WSBA’s revenue. There were many publications and magazines in the twentieth century that served national advertising buyers. One such publication was Sponsor Magazine. In this exhibit we present a full-page advertisement for WSBA from the April 25th, 1959 edition announcing their partnership with national representative Robert E. Eastman & Co. It’s interesting to note that in 1959, the York-Lancaster-Harrisburg market was ranked 27th in the United States, compared to number 43 in 2022.

Sponsor Magazine Print Ad – April, 25th, 1959

WSBA 75th Anniversary Flashback (Mark McKenzie Interviews Dave Russell) – 2017

by jjtreese, posted in Airchecks, Call Letter, Pennsylvania, Personalities, State, WSBA

In 2017 WSBA was celebrating their 75th Anniversary. To commemorate this milestone WSBA host Mark McKenzie welcomed back some voices of the past to discuss their memories working at the radio station.

Dave Russell WARM 103 Promo Photo

In this clip, Dave Russell reminisces with Mark about a time when he shared a very important moment in his life on the air with former WSBA morning man Ralph Lockwood. Oh, and Dave even brought the tape of that broadcast from 1993.

A big thank you to Dave Russell for sharing this memorable moment.

AUDIO EXHIBIT

WSBA-AM 75th Anniversary Flashback – Mark McKenzie Interviews Dave Russell 2017

“Display WSBA” Contest Television Advertisement – January 1979

by jjtreese, posted in Advertisements, Call Letter, Pennsylvania, Promotions, State, TV Commercials, WSBA

The new year brought a new sticker promotion to WSBA in 1979. With this contest all WSBA stickers were in play. If you were spotted by the 910 mobile you could be instantly awarded a prize. In this exhibit, we present a television commercial created to spread the word about the “Display WSBA” contest.

VIDEO EXHIBIT

“Display WSBA” Sticker Contest Television Commercial – January 1979

“Stick With WSBA” Sticker Promotion Television Commercial – August, 1978

by jjtreese, posted in Advertisements, Call Letter, Pennsylvania, Promotions, State, TV Commercials, WSBA

In this exhibit we head back to 1978 as WSBA was promoting their bumper sticker contest. Listeners could pick up a WSBA bumper sticker at a location mentioned on their air and display their sticker (or many stickers in some cases) where they could be spotted by the WSBA team. The grand prize for 1978 was a boat and trailer values at around $7,000.

VIDEO EXHIBIT

“Stick With WSBA” Contest Promotional Television Spot – August, 1978

WSBA Weekday Line-Up Television Commercial – 1979

by jjtreese, posted in Advertisements, Call Letter, Pennsylvania, Personalities, State, TV Commercials, WSBA

In this exhibit we go back to 1979 for a commercial spot produced for WSBA promoting the weekday on-air line-up.

VIDEO EXHIBIT

WSBA Generic Television Promotional Spot – 1979