The new year brought a new sticker promotion to WSBA in 1979. With this contest all WSBA stickers were in play. If you were spotted by the 910 mobile you could be instantly awarded a prize. In this exhibit, we present a television commercial created to spread the word about the “Display WSBA” contest.
“Display WSBA” Sticker Contest Television Commercial – January 1979
In this exhibit we head back to 1978 as WSBA was promoting their bumper sticker contest. Listeners could pick up a WSBA bumper sticker at a location mentioned on their air and display their sticker (or many stickers in some cases) where they could be spotted by the WSBA team. The grand prize for 1978 was a boat and trailer values at around $7,000.
“Stick With WSBA” Contest Promotional Television Spot – August, 1978
Simply called “The Parade”, WSBA radio put together a big Labor Day weekend event in Downtown Lancaster in 1972. The Parade drew thousands of people and features character balloons, many of which were used in the Macy’s Thanksgiving Day Parade in Philadelphia.
Each balloon in the parade was sponsored and each sponsorship had a corresponding advertising package with WSBA radio. In this exhibit, we not only present some newspaper coverage of the event but we also have an opportunity to view some sales material used by the WSBA sales team to begin promoting the event to potential sponsors.
