Month: May 2022

VIDEO: Breakfast with Ralphie – March 27th, 1994

by jjtreese, posted in Call Letter, Pennsylvania, State, Videos, WSBA

This exhibit provides a rare look at a live broadcast with WSBA morning man Ralph Lockwood from March 27th, 1994. “Breakfast with Ralphie” is on-the-road in downtown York at Sparky’s News with York Mayor Charlie Robertson and Accuweather’s Elliot Abrams. The video begins with Dave Russell back at the station handing off to Ralph who along with Mayor Robertson entertains the audience with a series of Irish sing-alongs.

Not only will you see the WSBA mobile unit but this video has a surprise ending as someone ends up in handcuffs!

VIDEO EXHIBIT

WSBA’s “Breakfast with Ralphie” March 17th, 1994

Rick Sten & Scott Johnson – WARM 103 Morning Show Aircheck – May 3rd, 2004

by jjtreese, posted in Airchecks, WARM 103

In this exhibit we present another WARM 103 Morning Show aircheck with Rick Sten. On this day, Rick’s morning show partner John London had the day off and Scott Johnson, a part-time WARM 103 jock was filling in. We have unfortunately learned that Scott Johnson passed away on December 24th 2021. This is a complete scoped aircheck of the WARM 103 Morning Show from that day.

AUDIO EXHIBITS

WARM 103 Morning Show (Rick Sten & Scott Johnson) May 3rd, 2004 5:30-9:00am

Rick Sten & John London – WARM 103 Morning Show Aircheck April 12th, 2004

by jjtreese, posted in Airchecks, WARM 103

In this exhibit, we present a brief aircheck of the Rick Sten Morning Show from April 12th, 2004. This was shortly after Kelly West departed the WARM 103 Morning Show. Rick is joined by his morning show partner, John London doing news.

AUDIO EXHIBIT

WARM 103 Morning Show (Rick Sten & John London) April 12th, 2004

WSBA Horse Racing Results Television Advertisement 1978

by jjtreese, posted in Advertisements, TV Commercials

In this exhibit, we present a thirty-second television advertisement from November of 1978, promoting WSBA broadcasting of horse racing results.

VIDEO EXHIBIT

WSBA-AM Race Promo Television Advertisement – November 1978

Sponsor Magazine Print Advertisement – April 1959

by jjtreese, posted in Advertisements, Call Letter, Pennsylvania, State, Trade Magazine Advertisements, WSBA

Attracting national advertising dollars was a cornerstone of WSBA’s revenue. There were many publications and magazines in the twentieth century that served national advertising buyers. One such publication was Sponsor Magazine. In this exhibit we present a full-page advertisement for WSBA from the April 25th, 1959 edition announcing their partnership with national representative Robert E. Eastman & Co. It’s interesting to note that in 1959, the York-Lancaster-Harrisburg market was ranked 27th in the United States, compared to number 43 in 2022.

Sponsor Magazine Print Ad – April, 25th, 1959

WSBA 75th Anniversary Flashback (Mark McKenzie Interviews Dave Russell) – 2017

by jjtreese, posted in Airchecks, Call Letter, Pennsylvania, Personalities, State, WSBA

In 2017 WSBA was celebrating their 75th Anniversary. To commemorate this milestone WSBA host Mark McKenzie welcomed back some voices of the past to discuss their memories working at the radio station.

Dave Russell WARM 103 Promo Photo

In this clip, Dave Russell reminisces with Mark about a time when he shared a very important moment in his life on the air with former WSBA morning man Ralph Lockwood. Oh, and Dave even brought the tape of that broadcast from 1993.

A big thank you to Dave Russell for sharing this memorable moment.

AUDIO EXHIBIT

WSBA-AM 75th Anniversary Flashback – Mark McKenzie Interviews Dave Russell 2017

“Display WSBA” Contest Television Advertisement – January 1979

by jjtreese, posted in Advertisements, Call Letter, Pennsylvania, Promotions, State, TV Commercials, WSBA

The new year brought a new sticker promotion to WSBA in 1979. With this contest all WSBA stickers were in play. If you were spotted by the 910 mobile you could be instantly awarded a prize. In this exhibit, we present a television commercial created to spread the word about the “Display WSBA” contest.

VIDEO EXHIBIT

“Display WSBA” Sticker Contest Television Commercial – January 1979

“Stick With WSBA” Sticker Promotion Television Commercial – August, 1978

by jjtreese, posted in Advertisements, Call Letter, Pennsylvania, Promotions, State, TV Commercials, WSBA

In this exhibit we head back to 1978 as WSBA was promoting their bumper sticker contest. Listeners could pick up a WSBA bumper sticker at a location mentioned on their air and display their sticker (or many stickers in some cases) where they could be spotted by the WSBA team. The grand prize for 1978 was a boat and trailer values at around $7,000.

VIDEO EXHIBIT

“Stick With WSBA” Contest Promotional Television Spot – August, 1978

WSBA Weekday Line-Up Television Commercial – 1979

by jjtreese, posted in Advertisements, Call Letter, Pennsylvania, Personalities, State, TV Commercials, WSBA

In this exhibit we go back to 1979 for a commercial spot produced for WSBA promoting the weekday on-air line-up.

VIDEO EXHIBIT

WSBA Generic Television Promotional Spot – 1979