In this exhibit, we present a thirty-second television advertisement from November of 1978, promoting WSBA broadcasting of horse racing results.
VIDEO EXHIBIT
WSBA-AM Race Promo Television Advertisement – November 1978
Tag: 1970s
“Display WSBA” Contest Television Advertisement – January 1979
The new year brought a new sticker promotion to WSBA in 1979. With this contest all WSBA stickers were in play. If you were spotted by the 910 mobile you could be instantly awarded a prize. In this exhibit, we present a television commercial created to spread the word about the “Display WSBA” contest.
VIDEO EXHIBIT
“Display WSBA” Sticker Contest Television Commercial – January 1979
“Stick With WSBA” Sticker Promotion Television Commercial – August, 1978
In this exhibit we head back to 1978 as WSBA was promoting their bumper sticker contest. Listeners could pick up a WSBA bumper sticker at a location mentioned on their air and display their sticker (or many stickers in some cases) where they could be spotted by the WSBA team. The grand prize for 1978 was a boat and trailer values at around $7,000.
VIDEO EXHIBIT
“Stick With WSBA” Contest Promotional Television Spot – August, 1978
WSBA Weekday Line-Up Television Commercial – 1979
In this exhibit we go back to 1979 for a commercial spot produced for WSBA promoting the weekday on-air line-up.
VIDEO EXHIBIT
WSBA Generic Television Promotional Spot – 1979
“6 Minutes” – WSBA AM&FM Audio Sales Presentation – 1977
One way to get in front of prospective advertisers is through the U.S. Postal Service. In 1977 a special mailing was created that delivered the sounds of WSBA AM & FM to the mailboxes of businesses across Central Pennsylvania.
For this mailing, a special program called “6 Minutes”, a take-off of CBS’s “60 Minutes” program, was created and pressed into flexible records that could be easily mailed. These records were very similar to the promotional records distributed by Time-Life and Longines Symphony to promote their mail order record sales.
The program starts with an overview of the format and music of WSBA-FM with a mention of Marshall Passamore and listener clips, then transitions into WSBA-AM with a variety of short clips including WSBA personality Johnny Andrews, news and some listener testimonials.
In this exhibit we present “6 Minutes”.
Audio Exhibit
“6 Minutes” A WSBA AM&FM Sales Presentation – 1977
WSBA Presents “The Parade” September 2nd, 1972
Simply called “The Parade”, WSBA radio put together a big Labor Day weekend event in Downtown Lancaster in 1972. The Parade drew thousands of people and features character balloons, many of which were used in the Macy’s Thanksgiving Day Parade in Philadelphia.
Each balloon in the parade was sponsored and each sponsorship had a corresponding advertising package with WSBA radio. In this exhibit, we not only present some newspaper coverage of the event but we also have an opportunity to view some sales material used by the WSBA sales team to begin promoting the event to potential sponsors.
Exhibit #1: Sales Promotional Material
Exhibit #2: Lancaster New Era Parade Coverage
Great Places To Visit – WSBALand Attraction PSAs
In this exhibit we present a series of thirty-second public service announcements featuring some of the notable attractions throughout WSBALand. These recordings are an example of the many community focused program features that were produced in-house by the WSBA team during the height of their full-service format. While the reel that these were discovered on was not dated, our assumption is that these date to the late 1970s or early 1980s.
Unfortunately, we were not able to identify the voice on these announcements. If you know who this voice is, please share in the comments below.
Audio Exhibits
Adams County
Anderson Bakery
Codorus State Park
Cornwall Iron Furnace
Gast Classic Motor Cars Exhibit
General Gates House
Gettysburg
Gettysburg Battlefields
Golden Pillow & General Gates
Hanover
Hanover Shoe Farms
Indian Steps Museum
Lancaster County Visitors Bureau
Lancaster Farmers Markets
Lewisberry Adoption Center
Miniature Horse Farm
Muddy Run Park
National Wax Museum (Lancaster)
Pennsylvania Farm Museum Of Landis Valley
Old Trail Road
The People’s Place (Amish Films)
Toy Train Museum (Strasburg)
Watch Museum
Wheatland (Home Of James Buchannan)
Wilbur Chocolates
Willis School House
Wrights Ferry Mansion
York Barbell Hall Of Fame
York Colonial Courthouse
Susquehanna Plaza Studios Brochure – April 1976
“Welcome to one of the most complete broadcasting facilities in America…”
In this exhibit we present an informative brochure provided to visitors of the new studio facilities of WSBA-AM & FM at 5989 Susquehanna Plaza Drive. This brochure offered visitors an overview of the programming features of each station, a little history and a rundown of the technical specs of each of the new “state-of-the-art” studios.
Susquehanna Plaza Studio Tour: 1975
In 1975, WSBA and WSBA-FM were moving into their new facilities in Hellam, PA. This new building was state of the art and was heralded as “one of the most complete broadcast facilities in America.” Let’s go to 1975 for a building tour of the brand new 5989 Susquehanna Plaza Drive.
Entrance and lobby
office and facilities
Studios
For a deeper look at the technical specifications of each of these studios, check out the Susquehanna Plaza Studios Brochure – 1976.
WSBA Advertising Rate Card #23 – April 1st, 1976
How much did it cost to advertise on WSBA back in 1976? The following rate card dictated the cost of airtime for individual dayparts and program lengths and applied to local advertisers.
Check out the back page where all of the Susquehanna Radio Corp. properties at the time are listed.
