In 2021, Cumulus Media made the decision to place WSBA’s studio building at 5989 Susquehanna Plaza Drive up for sale. A combination of high maintenance costs for the aging structure, technological advances in broadcasting, Covid-era work from home policies and high real estate values led to the decision to consolidate the radio stations with their existing Harrisburg cluster.
This property was the broadcast center for the Cumulus stations of York and Lancaster and was home to WSBA, WARM 103, 96.1 SOX, I-105, WIOV-AM and ESPN 1440. Around the time of this property listing, WIOV-AM and ESPN 1440 were sold.
By late 2021 administrative, sales and radio operations had been moved and the process of emptying the building began. We were given the opportunity to visit during this period. You can see an extensive collection of photographs from our visit HERE.
In early 2022 the build was sold and new owners took possession ending 47 years of broadcast history at this location.
In this exhibit, we present the sales brochure put together by Cushman & Wakefield, the real estate firm representing the sale. This document includes color photos, building statistics as well as floor maps of the facility.
Cushman & Wakefield Real Estate Brochure – 5989 Susquehanna Plaza Drive, 2021
