In this exhibit we go back to 1979 for a commercial spot produced for WSBA promoting the weekday on-air line-up.
VIDEO EXHIBIT
WSBA Generic Television Promotional Spot – 1979
Tag: WSBA-AM
Aircheck – Ed Coles WSBA December 4th, 1962
In this exhibit we present a rare aircheck of Ed Coles from around 11:43am to Noon on December 4th, 1962.
AUDIO EXHIBIT
WSBA – Ed Coles Aircheck December 4th, 1962
“6 Minutes” – WSBA AM&FM Audio Sales Presentation – 1977
One way to get in front of prospective advertisers is through the U.S. Postal Service. In 1977 a special mailing was created that delivered the sounds of WSBA AM & FM to the mailboxes of businesses across Central Pennsylvania.
For this mailing, a special program called “6 Minutes”, a take-off of CBS’s “60 Minutes” program, was created and pressed into flexible records that could be easily mailed. These records were very similar to the promotional records distributed by Time-Life and Longines Symphony to promote their mail order record sales.
The program starts with an overview of the format and music of WSBA-FM with a mention of Marshall Passamore and listener clips, then transitions into WSBA-AM with a variety of short clips including WSBA personality Johnny Andrews, news and some listener testimonials.
In this exhibit we present “6 Minutes”.
Audio Exhibit
“6 Minutes” A WSBA AM&FM Sales Presentation – 1977
WSBA Presents “The Parade” September 2nd, 1972
Simply called “The Parade”, WSBA radio put together a big Labor Day weekend event in Downtown Lancaster in 1972. The Parade drew thousands of people and features character balloons, many of which were used in the Macy’s Thanksgiving Day Parade in Philadelphia.
Each balloon in the parade was sponsored and each sponsorship had a corresponding advertising package with WSBA radio. In this exhibit, we not only present some newspaper coverage of the event but we also have an opportunity to view some sales material used by the WSBA sales team to begin promoting the event to potential sponsors.
Exhibit #1: Sales Promotional Material
Exhibit #2: Lancaster New Era Parade Coverage
Great Places To Visit – WSBALand Attraction PSAs
In this exhibit we present a series of thirty-second public service announcements featuring some of the notable attractions throughout WSBALand. These recordings are an example of the many community focused program features that were produced in-house by the WSBA team during the height of their full-service format. While the reel that these were discovered on was not dated, our assumption is that these date to the late 1970s or early 1980s.
Unfortunately, we were not able to identify the voice on these announcements. If you know who this voice is, please share in the comments below.
Audio Exhibits
Adams County
Anderson Bakery
Codorus State Park
Cornwall Iron Furnace
Gast Classic Motor Cars Exhibit
General Gates House
Gettysburg
Gettysburg Battlefields
Golden Pillow & General Gates
Hanover
Hanover Shoe Farms
Indian Steps Museum
Lancaster County Visitors Bureau
Lancaster Farmers Markets
Lewisberry Adoption Center
Miniature Horse Farm
Muddy Run Park
National Wax Museum (Lancaster)
Pennsylvania Farm Museum Of Landis Valley
Old Trail Road
The People’s Place (Amish Films)
Toy Train Museum (Strasburg)
Watch Museum
Wheatland (Home Of James Buchannan)
Wilbur Chocolates
Willis School House
Wrights Ferry Mansion
York Barbell Hall Of Fame
York Colonial Courthouse
RARE 1948 WSBA Studio Photo featuring Eugene Lane
Here is a rare glimpse into the WSBA control room as it was in 1948, only five years after signing on in 1943. There is quite a bit to see in this one photo and for the radio enthusiast it is a kin to a search and find.
Here are a couple of our observations:
1.) The studio is outfitted with RCA broadcast gear (RCA 76-B Mixing Console, a total of 4 RCA 70-C Transcription Turntables, Western Union Clock)
2.) It appears that the control room was outfitted with two broadcast consoles. Our assumption is that the console to Eugene’s right was for WSBA-FM and the turntables closest were also for the FM.
3.) The performance studio is seen through the big window and the top of the grand piano is visible.
4.) Check out the light box on the wall under the clock. Our assumption is that this would show which station, studio or source was live on the air at that time. (If anyone has any insight into the exact purpose of this light box was please share in the comments below!)
What did we miss? Who is Eugene Lane? If you can help fill in the blanks, please comment below.
Joe Winters On The Overnight Shift; September 14th, 1993 (12am-5:30am)
Let’s go back in time to the Fall of 1993. WSBA was in full-service mode with music and information throughout the overnight hours. Let’s join Joe Winters as he entertains with some light favorites and informs with news, Accuweather, and even a WSBA Pet Patrol report.
AUDIO EXHIBIT
WSBA-AM (Joe Winters) September 14th, 1993: Midnight – 5:30am
WSBA Hits of the Week – February 10th, 1962
WSBA Hits of the Week – June 14th, 1969
Susquehanna Plaza Studios Brochure – April 1976
“Welcome to one of the most complete broadcasting facilities in America…”
In this exhibit we present an informative brochure provided to visitors of the new studio facilities of WSBA-AM & FM at 5989 Susquehanna Plaza Drive. This brochure offered visitors an overview of the programming features of each station, a little history and a rundown of the technical specs of each of the new “state-of-the-art” studios.
